Generating New Ideas
Mike Dortch, general manager of Cavenaugh Kia, came to us for a new concept for their current television productions. When he was unsure about what to produce, we started asking questions.
A simple Q&A session was held with Mike and his team to find direction. We received a list of three models, each with unique features and track records in units sold. A script seemed to write itself.
Prior to the Three-Car Spotlight campaign, Cavenaugh Kia was in the middle of the pack in its sales district when measuring by number of units sold. However, after the spot hit the television and radio waves, Cavenaugh Kia consistently ranks as the second highest dealer in its district, beating out Kia dealerships in metro markets in Memphis and Little Rock.